Getting a website to appear in the first page of search engine results is a common goal for most webmasters, yet few possess the skills to actually achieve it. There are many steps to take in order to be found for terms related to your site, and taking your time to research the best possible phrases for your site is an important step on the ladder.
Many webmasters make the mistake of assuming that a ranking for one generic term related to their site will turn their website into a profitable success. Although that one generic term may provide a good stream of traffic and brand awareness, this doesn
Selasa, 19 Mei 2009
How To Generate Low Cost Website Traffic
There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.
BUT, it doesn
BUT, it doesn
Senin, 18 Mei 2009
Creating Traffic for your Website
Generate Traffic and Create Hits
This article is a quick overview of some methods of traffic generation and their advantages and disadvantages. It is the goal of any website of the internet to get traffic to the site, to be seen. One of the problems is the internet is now so huge that there are more pages on the internet than people on the planet. How can you get hits and a flow of traffic to your solitary page. If your generating a page for general interest or fun without traffic your goals are not met. In the case of creating traffic for a business website it is literally a case of have traffic or have your business die. It doesn't mattter if you have the best website site, with great content, fantastic pictures, audio, video and a multimedia experience better than disneyland, if no one comes it is for naught. The internet is not like field of dreams "if you build it they will come", no they won't. Google has about 8 billion pages indexed on the net and its growing everyday. If you create a new site your chance of having a visitor just stumble on your site is about the same as winning the lottery. How then do we change the game so people can at least appreciate the work put into a website, or in the case of a business or affliliate website visit to make a decision to buy? The following are some of the most common methods.
Search Engine Optimisation.
Basically this means you optimise your pages with the right keywords in the right places so that the search engines index your page as having great CONTENT in relation to key search words. The simple fact of the matter is that your chance of being on page one of the most popular search terms is next to nil. You will find thanks to the American domination of the internet that the most popular searched keywords tend to be American personalities, like Oprah Winfrey, Paris Hilton, Britney Spears, etc. (Wonder why there are so many gossip magazines? The internet is no different, gossip is one of the most popular topics) If you were to create a new website about one of these people thinking hey I will get some of that traffic for myself, I'll do an Oprah Winfrey site, content rich, etc your chance of getting to the top is practically nil, why, firstly because you have 1000's to millions of competitors and your chance of being optimised not only with great content but with relevant links and relevant links with the important keywords will be nil as well. All is not lost, it is possible still to create a niche website and get rated in the first page e.g. type "vegetable gardening on hard clay" into the google search engine and you will see I am rated number two and three. One a blog and the other an article, probably a boring topic for most people but for gardeners a nice niche topic. Its not a university degree on the subject but the basics on the subject and it rates high because the site's content strongly matches the search phase vegetable gardening on hard clay, type in gardening or vegetables though and the site is lost from the radar. In summary one of the first methods of traffic generation is to have a site geared to keywords and content that will draw in search engine traffic. Remember though the more competative the keywords the harder this will be. Some companies specialise in generating rich content and links from other like rich content site targetted to high rating keywords and charge big money for the privelage $50,000, etc, why because free traffic to websites from search engines means big chance for profits.
Adwords and the like.
Another method of traffic generation is to buy it. Yahoo, Google, etc sell advertising space. In the case of Google adwords you can pay to have you site on the first page but this can be an expensive proposition, $1 or more a click, to mere pennies. Why do people choose this method. Firstly it brings targetted traffic to your site. The advantage of targetted traffic is these people are looking for your exact topic and thus more likely to stay on your site and it results in higher conversion rates. The problem is although Google says its rewards content rich sites with lower click costs the truth is the better ad wins, not necessarily the better or most relevant site. To explain this further, google will lower your cost of your clicks and even raise you in the list if more people are clicking through - its says its rewarding you for having a relevant site - the truth though is its rewarding you for having a great ad that people want to click on. Advantage of this method is you are guaranteed traffic - disadvantage - its costs and takes time to tweek your ads so they work at maximum efficiency. However I know of businesses that survive on google adwords alone for advertising and make a very good turnover on their business products so it works well for them. But one again the greater demand for the keyword, the greater the number of competitors there are. There is one way to can cut this disadvantage down though, choose to limit your target audience to a particular country, region or even city. Obviously the target audience is further limited by language. Not much point in advertising your english content site in Mongolia, firstly because not many mongols speak english, but secondly because not many have internet access either. If your paying money for advertising on the internet make sure you are reaching the right audience for your ad.
Surfing Programs.
Another way to generate hits to your site is to join numerous surfing programs, like traffic swarm, instantbuzz, fast freeway, traffic pods and many more. These will generate HITS to your site. In fact you can buy thousands of hits and get them in a very short space of time but although normally cheap e.g. $9 for 1000 hits, it has a myriad of disadvantages. Firstly you are only advertising to other surf members, many of them are competitors, already in the same programs as you, not really interest in your ad. I've found that you can build a downline and contact list from surfing programs, however keep the ad or website display very basic. With a 15-30 second counter on most programs people just aren't going to read a saga even if its mindly blowingly good, they are going to scan and then click the letter or number required. It that 15 seconds you've got to grab there interest. You can do this by free offers, appealing to their needs or wants, often in this case a single page with an e-mail enrollment form it the best bet for getting results. One distinct advantage of most of these programs though is if you build a downline with them the amount of free traffic you get increases. You can surf for traffic at your leisure if you can't afford to pay for it, you might even find a program that perks your interest. Also in this category can be including banners, banners exchanges, etc which work on the same principle of you scratch my back and I'll scratch yours. If you are interested in surfing programs the link below to free traffic hits has many of the most popular.
Longer term methods.
I call these longer term methods because they require a greater work on your part, however they can result in great traffic results. One of these is article writing. Articles submitted to articles sites like goarticles, article fever, etc act as a magnet for search engines. Content rich and quality controlled if you get an article listed in one of these forums/ libraries you have the ability to have a constant stream of traffic through attached links. Why do you think I've written this article. To generate traffic. Yes I like helping and educating others and I do create not for profit websites and articles but most are to generate traffic. Another long term method is to contact and link to other similar sites. You can do this by requesting other webmasters to do this or create you own sites and link them to one another. Another long term method is to create an op-in e-mail list and encourage people from you list to visit your 'great' site with your 'unbelievable' offer. Creating a blog like this doesn't hurt either. In summary I don't reccommend any method over any other. Each has advantages and disadvantages. It can depend on what you are advertising. On the whole though I don't think you can go wrong if you do all the above methods as a wholistic internet campaign. If you do over time your internet presence will increase as will your total traffic.
This article is a quick overview of some methods of traffic generation and their advantages and disadvantages. It is the goal of any website of the internet to get traffic to the site, to be seen. One of the problems is the internet is now so huge that there are more pages on the internet than people on the planet. How can you get hits and a flow of traffic to your solitary page. If your generating a page for general interest or fun without traffic your goals are not met. In the case of creating traffic for a business website it is literally a case of have traffic or have your business die. It doesn't mattter if you have the best website site, with great content, fantastic pictures, audio, video and a multimedia experience better than disneyland, if no one comes it is for naught. The internet is not like field of dreams "if you build it they will come", no they won't. Google has about 8 billion pages indexed on the net and its growing everyday. If you create a new site your chance of having a visitor just stumble on your site is about the same as winning the lottery. How then do we change the game so people can at least appreciate the work put into a website, or in the case of a business or affliliate website visit to make a decision to buy? The following are some of the most common methods.
Search Engine Optimisation.
Basically this means you optimise your pages with the right keywords in the right places so that the search engines index your page as having great CONTENT in relation to key search words. The simple fact of the matter is that your chance of being on page one of the most popular search terms is next to nil. You will find thanks to the American domination of the internet that the most popular searched keywords tend to be American personalities, like Oprah Winfrey, Paris Hilton, Britney Spears, etc. (Wonder why there are so many gossip magazines? The internet is no different, gossip is one of the most popular topics) If you were to create a new website about one of these people thinking hey I will get some of that traffic for myself, I'll do an Oprah Winfrey site, content rich, etc your chance of getting to the top is practically nil, why, firstly because you have 1000's to millions of competitors and your chance of being optimised not only with great content but with relevant links and relevant links with the important keywords will be nil as well. All is not lost, it is possible still to create a niche website and get rated in the first page e.g. type "vegetable gardening on hard clay" into the google search engine and you will see I am rated number two and three. One a blog and the other an article, probably a boring topic for most people but for gardeners a nice niche topic. Its not a university degree on the subject but the basics on the subject and it rates high because the site's content strongly matches the search phase vegetable gardening on hard clay, type in gardening or vegetables though and the site is lost from the radar. In summary one of the first methods of traffic generation is to have a site geared to keywords and content that will draw in search engine traffic. Remember though the more competative the keywords the harder this will be. Some companies specialise in generating rich content and links from other like rich content site targetted to high rating keywords and charge big money for the privelage $50,000, etc, why because free traffic to websites from search engines means big chance for profits.
Adwords and the like.
Another method of traffic generation is to buy it. Yahoo, Google, etc sell advertising space. In the case of Google adwords you can pay to have you site on the first page but this can be an expensive proposition, $1 or more a click, to mere pennies. Why do people choose this method. Firstly it brings targetted traffic to your site. The advantage of targetted traffic is these people are looking for your exact topic and thus more likely to stay on your site and it results in higher conversion rates. The problem is although Google says its rewards content rich sites with lower click costs the truth is the better ad wins, not necessarily the better or most relevant site. To explain this further, google will lower your cost of your clicks and even raise you in the list if more people are clicking through - its says its rewarding you for having a relevant site - the truth though is its rewarding you for having a great ad that people want to click on. Advantage of this method is you are guaranteed traffic - disadvantage - its costs and takes time to tweek your ads so they work at maximum efficiency. However I know of businesses that survive on google adwords alone for advertising and make a very good turnover on their business products so it works well for them. But one again the greater demand for the keyword, the greater the number of competitors there are. There is one way to can cut this disadvantage down though, choose to limit your target audience to a particular country, region or even city. Obviously the target audience is further limited by language. Not much point in advertising your english content site in Mongolia, firstly because not many mongols speak english, but secondly because not many have internet access either. If your paying money for advertising on the internet make sure you are reaching the right audience for your ad.
Surfing Programs.
Another way to generate hits to your site is to join numerous surfing programs, like traffic swarm, instantbuzz, fast freeway, traffic pods and many more. These will generate HITS to your site. In fact you can buy thousands of hits and get them in a very short space of time but although normally cheap e.g. $9 for 1000 hits, it has a myriad of disadvantages. Firstly you are only advertising to other surf members, many of them are competitors, already in the same programs as you, not really interest in your ad. I've found that you can build a downline and contact list from surfing programs, however keep the ad or website display very basic. With a 15-30 second counter on most programs people just aren't going to read a saga even if its mindly blowingly good, they are going to scan and then click the letter or number required. It that 15 seconds you've got to grab there interest. You can do this by free offers, appealing to their needs or wants, often in this case a single page with an e-mail enrollment form it the best bet for getting results. One distinct advantage of most of these programs though is if you build a downline with them the amount of free traffic you get increases. You can surf for traffic at your leisure if you can't afford to pay for it, you might even find a program that perks your interest. Also in this category can be including banners, banners exchanges, etc which work on the same principle of you scratch my back and I'll scratch yours. If you are interested in surfing programs the link below to free traffic hits has many of the most popular.
Longer term methods.
I call these longer term methods because they require a greater work on your part, however they can result in great traffic results. One of these is article writing. Articles submitted to articles sites like goarticles, article fever, etc act as a magnet for search engines. Content rich and quality controlled if you get an article listed in one of these forums/ libraries you have the ability to have a constant stream of traffic through attached links. Why do you think I've written this article. To generate traffic. Yes I like helping and educating others and I do create not for profit websites and articles but most are to generate traffic. Another long term method is to contact and link to other similar sites. You can do this by requesting other webmasters to do this or create you own sites and link them to one another. Another long term method is to create an op-in e-mail list and encourage people from you list to visit your 'great' site with your 'unbelievable' offer. Creating a blog like this doesn't hurt either. In summary I don't reccommend any method over any other. Each has advantages and disadvantages. It can depend on what you are advertising. On the whole though I don't think you can go wrong if you do all the above methods as a wholistic internet campaign. If you do over time your internet presence will increase as will your total traffic.
Free Article Writing Tips to Increase Website Traffic
If you're not doing so already, you may want to consider writing articles about your website's topic. Writing copyright free articles is a great way to:
Establish your credibility and build your reputation and brand
Establish yourself as an expert in your field
Increase your exposure on the internet
Gain laser targeted traffic to your website
Increase the number of one way links to your website, which should help your website in the search results.
Writing articles about the topic of your website is a fantastic way to demonstrate your expertise and credibility and at the same time allows you to build your reputation and your brand. Submitting your articles to the various free article sites gives your articles the opportunity to be picked up by other webmasters for their websites and newsletters. When your articles get used on these other websites they must be used with the author bio section un-edited. This means that you can generate one way links to your website, which in turn leads to greater exposure and better rankings in the search engines. If the readers of your articles on other sites click through to your site, you gain targeted traffic.
Some Article Writing Tips
To get the greatest benefit from your article writing endeavors, try to keep the following article writing tips in mind:
Try to stay away from turning your article into a sales pitch. Give your readers credit - they will be able to distinguish a sales pitch right away. Once they think they're just reading another sales pitch they will quickly click away from your article. I can just about guarantee that no one will pick up your sales pitch and use it on their website, unless it's one of your affiliates.
Don't include too many hyperlinks within the article body and stick to only one in the author bio section. Most webmasters will not pick up an article, no matter how good it is, if there are too many outgoing links. I would recommend not having any links within the article body but sometimes this is unavoidable.
Which situation would you rather have: 1 article with 1 outgoing link to your website that gets picked up by 1,000 webmasters or 1 article with 10 outgoing links that gets picked up by 10 webmasters?
Check, re-check and then check your article again for typos and grammatical errors. Have someone else proofread it for you before submitting it. Nothing says amateur more than typos and grammatical errors.
Write articles that complement the topic of your website. Don't write about something totally unrelated to your website. Remember, you want to establish your credibility and expertise. Write about what you know.
When adding that one link back to your site, make sure to include a keyword targeted link back to your site. I'm talking specifically about the words between the anchor tags.
When the search engine robots come across this link they will index the anchor text and it will help you with those keywords in the search engines. Do not waste this valuable link by just having your website address (www.website.com) as the anchor text unless you have your main keywords in the website address. Try to vary the keywords a little as well when creating this link. There is speculation that having too many "uniform" links to a site may hurt you - just something to keep in mind.
Do not place a copyright notice at the top of your article. This leads to confusion and may cause webmasters to stay away from posting your articles on their website and in their newsletters.
It may be a good idea to write completely new content for your articles. Some writers just copy and paste parts of their websites and put them into articles. This may lead to a "duplicate content" penalty and may end up hurting your search engine results. I would recommend that you should play it safe and come up with totally new content for your articles.
Establish your credibility and build your reputation and brand
Establish yourself as an expert in your field
Increase your exposure on the internet
Gain laser targeted traffic to your website
Increase the number of one way links to your website, which should help your website in the search results.
Writing articles about the topic of your website is a fantastic way to demonstrate your expertise and credibility and at the same time allows you to build your reputation and your brand. Submitting your articles to the various free article sites gives your articles the opportunity to be picked up by other webmasters for their websites and newsletters. When your articles get used on these other websites they must be used with the author bio section un-edited. This means that you can generate one way links to your website, which in turn leads to greater exposure and better rankings in the search engines. If the readers of your articles on other sites click through to your site, you gain targeted traffic.
Some Article Writing Tips
To get the greatest benefit from your article writing endeavors, try to keep the following article writing tips in mind:
Try to stay away from turning your article into a sales pitch. Give your readers credit - they will be able to distinguish a sales pitch right away. Once they think they're just reading another sales pitch they will quickly click away from your article. I can just about guarantee that no one will pick up your sales pitch and use it on their website, unless it's one of your affiliates.
Don't include too many hyperlinks within the article body and stick to only one in the author bio section. Most webmasters will not pick up an article, no matter how good it is, if there are too many outgoing links. I would recommend not having any links within the article body but sometimes this is unavoidable.
Which situation would you rather have: 1 article with 1 outgoing link to your website that gets picked up by 1,000 webmasters or 1 article with 10 outgoing links that gets picked up by 10 webmasters?
Check, re-check and then check your article again for typos and grammatical errors. Have someone else proofread it for you before submitting it. Nothing says amateur more than typos and grammatical errors.
Write articles that complement the topic of your website. Don't write about something totally unrelated to your website. Remember, you want to establish your credibility and expertise. Write about what you know.
When adding that one link back to your site, make sure to include a keyword targeted link back to your site. I'm talking specifically about the words between the anchor tags.
When the search engine robots come across this link they will index the anchor text and it will help you with those keywords in the search engines. Do not waste this valuable link by just having your website address (www.website.com) as the anchor text unless you have your main keywords in the website address. Try to vary the keywords a little as well when creating this link. There is speculation that having too many "uniform" links to a site may hurt you - just something to keep in mind.
Do not place a copyright notice at the top of your article. This leads to confusion and may cause webmasters to stay away from posting your articles on their website and in their newsletters.
It may be a good idea to write completely new content for your articles. Some writers just copy and paste parts of their websites and put them into articles. This may lead to a "duplicate content" penalty and may end up hurting your search engine results. I would recommend that you should play it safe and come up with totally new content for your articles.
Rose Desrochers 7 Tips: How Do You Generate Traffic To Your Website Or Blog?
Ahh yes, the question that is on everyone
Minggu, 17 Mei 2009
Secret To Get Instant Website Traffics To Your Salepages
So you managed to build an amazing website that you know your visitors would love. You have installed fantastic features that are guaranteed to blow them away. And you have included a lot of cool freebies to boot, just to leave them with something they could be happy about. It
How To Get Targeted Traffic To Your Website!
Everyone who has a website knows that to have sales you must have traffic, but not just any traffic it has to be targeted traffic.
What is Targeted traffic? It is simply visitors to your website that are interested in what your website is about. For example, people interested in buying jewellery will find jewellery websites interesting.
How do I get targeted traffic I hear you ask? The following are tried and tested methods:
Forums: Subscribe to forums that discuss your topic. Answer questions and join in the debates there. Become an expert in the field. Then with each article reply you write have a discreet link to your website in the signature file. What can be placed in your signature is often determined by the forum moderators. Do not spam the forum or you will be stopped from posting. This is one of the most productive ways of getting free traffic as those who click your link have already read and liked your style.
Linking from/to other websites: Contact website owners that have similar but not competitive websites to yours, ask them for a reciprocal link from their website to yours. Be sure to select your link partner to match closely your customer profile. Software programs such as Arelis are very helpful in this process.
E-Zines: Contact e-zine owners that have your target readership and buy advertisements from them. Be sure to have a test run to see that the return on investment is sufficient to cover the costs involved. If you are buying an extended run of advertisements haggle with the e-zine owner over price. You may save a considerable amount.
Newsletters: When people visit your website offer them something of value for free if they sign up to your newsletter (like an e-Book). Your newsletter should be written tightly geared towards your topic. It should be published regularly at weekly intervals.
E-Books: Often used, these are usually free informational books for your clients and for others to give away free if they leave your links in the book itself. You can place links back to your website in the books you sell or give to your clients.
Joint Ventures: Contact online marketers looking for new products to sell. They often have large mailing lists with eager to buy customers. Normally they are willing to email their list for a cut of the sale price. This works particularly well with informational products. It has several advantages. It can give a very sizeable boost to both your sales and mailing list within a very short period.
Buy Traffic: This is probably the cheapest in terms of time and most expensive money wise. It gives a traffic boost normally within 30 days. What are you buying? You are buying traffic from expired domain names which the company selling the traffic has bought. They are domain names still registered on the search engines which get a considerable amount of traffic. The previous domain name owners have either lost interest in the name or simply forgot to renew the registration. This means that the traffic from the expired domain name is simply redirected to your website. This is usually high quality traffic as only websites with traffic such as you want is redirected to you. As always, a test run to see if this traffic is suitable should be undertaken.
When you combine these techniques and apply them consistently over time you will find a rich source of targeted traffic coming to your website. This, combined with quality products will ensure the success of your online business.
What is Targeted traffic? It is simply visitors to your website that are interested in what your website is about. For example, people interested in buying jewellery will find jewellery websites interesting.
How do I get targeted traffic I hear you ask? The following are tried and tested methods:
Forums: Subscribe to forums that discuss your topic. Answer questions and join in the debates there. Become an expert in the field. Then with each article reply you write have a discreet link to your website in the signature file. What can be placed in your signature is often determined by the forum moderators. Do not spam the forum or you will be stopped from posting. This is one of the most productive ways of getting free traffic as those who click your link have already read and liked your style.
Linking from/to other websites: Contact website owners that have similar but not competitive websites to yours, ask them for a reciprocal link from their website to yours. Be sure to select your link partner to match closely your customer profile. Software programs such as Arelis are very helpful in this process.
E-Zines: Contact e-zine owners that have your target readership and buy advertisements from them. Be sure to have a test run to see that the return on investment is sufficient to cover the costs involved. If you are buying an extended run of advertisements haggle with the e-zine owner over price. You may save a considerable amount.
Newsletters: When people visit your website offer them something of value for free if they sign up to your newsletter (like an e-Book). Your newsletter should be written tightly geared towards your topic. It should be published regularly at weekly intervals.
E-Books: Often used, these are usually free informational books for your clients and for others to give away free if they leave your links in the book itself. You can place links back to your website in the books you sell or give to your clients.
Joint Ventures: Contact online marketers looking for new products to sell. They often have large mailing lists with eager to buy customers. Normally they are willing to email their list for a cut of the sale price. This works particularly well with informational products. It has several advantages. It can give a very sizeable boost to both your sales and mailing list within a very short period.
Buy Traffic: This is probably the cheapest in terms of time and most expensive money wise. It gives a traffic boost normally within 30 days. What are you buying? You are buying traffic from expired domain names which the company selling the traffic has bought. They are domain names still registered on the search engines which get a considerable amount of traffic. The previous domain name owners have either lost interest in the name or simply forgot to renew the registration. This means that the traffic from the expired domain name is simply redirected to your website. This is usually high quality traffic as only websites with traffic such as you want is redirected to you. As always, a test run to see if this traffic is suitable should be undertaken.
When you combine these techniques and apply them consistently over time you will find a rich source of targeted traffic coming to your website. This, combined with quality products will ensure the success of your online business.
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