If you have a website and you are currently selling a product on the Internet, you need to know that rss can increase traffic to your website dramatically.
Since there are million of websites on the Internet today, and you have a lot of competitors, you need to use every technology available to get higher search engine rankings.
Surfers behavior has evolved other the years, and today, email marketing is not the sole holy gray of your Internet business.
He has no fear of being subject to spam, and therefore, the visitor is happy to add your site to his reader. He thinks that he is in control and he can choose to click and visit your website when he wants.
People are usually in hurry and don't want to waste their time, and prefer scanning instead of reading.
Furthermore, surfers want up to date information, and with the thousands of websites in any given subject, it is really hard for a busy man (or women) to find what he is searching for.
RSS stands for Really Simple Syndication (or Rich Site Summary). RSS will help you to increase traffic to your website because...
You will get better search engine position.
I use an blog with RSS feed enabled to get my sites in the top ten rankings in Google, MSN and Yahoo.
Tip: use wordpress for even better rankings (specially in Google). I don't really know why, but Google love wordpress more than other blogging platforms like type pad and bloggers itself!
You need to use a blog for this technique to be even more effective. It is common to get first position in the search engines for low competition keywords just because you switched to a blog, or you added RSS to your website.
Another reason to use RSS to increase website traffic is that surfers are fed up with "useless" e-zines.
Today, every person who spend more than one year surfing the Internet knows that most of the email newsletters are in fact... a big sales pitch.
For this reason, they don't give you their email easily.
Seth Godin said it best: now it's the area of