You have lovingly made a website and put it online on the World Wide Web. Now, all you have to do is wait and see who visits.
You have to do something to make people come to your website.
There are plenty of ways that you can generate traffic towards your website, but I am going to concentrate on only 3 of them; that tend to produce very quick (if not instantaneous) results.
The three strategies are:
1. Buy Traffic for your website
2. Send offers and information to individuals in your mailing list
3. Request reciprocal links/endorsements
1. BUY TRAFFIC FOR YOUR WEBSITE
As the name suggests, this strategy would require you to dole out some money!
You can place advertisements of your website on other websites that are similar to yours or you can place advertisement of your website on search engines. This way, when some one is searching for a product similar to the one that you are selling/promoting, your website's ad will come up in front of them. Therefore, you will be able to target people from your niche, and these "targeted" people have a higher potential of buying your product because they were already looking for it.
You have to pay for the advertisement ONLY when they click on the link. Such ads are known as Pay Per Click (PPC) advertisements. Some of the highly recommeneded PPC ads sites are:
Yahoo! Search Marketing
Miva (formerly findout.com)
When you choose a PPC, do make sure that it offers a tracking software that helps you find out how useful it is to you. This way you will be able to choose the ones that are more profitable and get rid of those that are not.
2. SEND OFFERS TO MAILING LIST
Brian Campbell (A successful Internet Marketing Guru and best selling author) says that the 1st Internet Marketing Commandment is: